This last Tuesday, Google CEO Eric Schmidt gave a talk about what he believes the internet will be like in five years. If you’re planning a long term, online strategy then you may want to pay heed to what he sees coming down the road. Google is one of the largest online players and they do influence how the internet is perceived and reached.
If you have the time, watch the 6 minute highlight reel. Or the full interview can be watched here.
Of note during his speech were these points:
- Teens are the model of how the web will work
- Content will move more towards video
- Google can index real-time information
The last point there is powerful. Google can index real-time information. What is real time information? Social Media! Twitter, Facebook, etc. Your company launches a new product, you send notice out on Twitter and Google instantly indexes your tweet and ranks the information in its search results accordingly.
The internet is changing right in front of us. At break neck speed. Google is prepared. Are you?
What do you think the internet will bring in five years?
Other posts by Clifford